Print, digital or a blend of the two? In a world where audiences are targeted daily with digital campaigns and online interactions, print continues to be a powerful option for marketers. Print materials are tangible and real—appealing to multiple senses—building trust and creating a lasting impact. Whether you are using print to complement your digital efforts, or publishing a beautiful catalog to capture the essence of your brand, HDG’s print design team has decades of experience creating eye-catching, effective print materials to meet the unique needs of each client. Get ready to make an impression, let’s talk.
– Paul Rand
The process always begins with looking at the big picture—we meet with you to clarify objectives, identify subjective preferences, review current materials and those of your peers, and discuss possible thematic approaches. We examine your positioning goals, key messages, and any requirements to promote digital platforms as part of a multi-channel campaign.
Well-written copy is crucial to the design process. Our professional copywriters have a reputation for transforming thoughts and ideas, and facts and figures, into engaging and meaningful information. We can use the copy you write, develop the content for you, or something in between.
But design is not where it ends. On request, we play an extensive role in production — ensuring that third party vendors produce high-quality materials and meet client deadlines. We have strong relationships with printers, and work closely with them to ensure the highest quality.
