It’s more important than ever to have a marketing partner that you can rely on…

A few weeks ago, we had the privilege of giving a social media presentation to some Princeton-area non-profit organizations.  We have a slide that we like to use in our presentation that shows stats for the major social media sites. It makes you sit up and pay attention—the numbers are impressive. This year even more so.

We are often asked which of these social media sites to focus on. This is a difficult question to answer without careful consideration and research. Each social media site is unique, and has its own advantages and disadvantages. Your business goals, resources, and audiences must all be considered in making this decision. Online press rooms for these sites offer a variety of stats from traffic to the site; number of registered users; number of active users; number of unique visitors; number of pictures or videos uploaded; number of mobile uploads; number of active users accessing the site through a mobile device; and so on. These numbers give you a sense of the site’s popularity in a snapshot, but you really need to understand how and why people are using the site, its demographics, and trends over time before you invest time and marketing dollars in a presence.

In a very short time, there are many more social media options available to marketers and consumers. A year ago, when we did our presentation, we focused on Facebook, Twitter, LinkedIn, and YouTube. Now, there’s Google+, Instagram, Pinterest, and Tumblr to consider, to name but a few. It’s more important than ever to have a marketing partner that you can rely on to keep you informed, and who can help you to explore new opportunities as they arise. Is yours up to the challenge?