Education

One of HDG’s areas of expertise is Education Marketing. We have an in-depth understanding of school and college admissions and development requirements, with a reputation for creating compelling and engaging collateral for educational institutions that resonate with targeted audiences and deliver the desired results.

Our Education Marketing Services cover admissions and development requirements, and include:

  • Advertising Design and Production (Print and Digital)
  • Branding Services
  • Marketing Services
  • Print Design
  • Web Design
  • Photography and Videography
  • Copywriting
  • Admissions Planning, Research, and Strategy

We treat each client uniquely, developing marketing materials that fit perfectly with their campus culture, mission, vision, and needs. While you will benefit extensively from our knowledge and experience, you should know that we are not a cookie-cutter design firm. From improving the quality of the applicant pool to changing the yield ratio to engaging your alumni, we will help you meet your goals, and will work within your budget to do so.

Sometimes we’re asked to go further, providing research and advice on how to improve recruitment outcomes. We are partners with a leading national research firm that specializes in higher education, with more than 80 years of experience. Working with this company, we’re able to support your admissions team with the following quantitative and qualitative marketing research services:

  • Identify your strengths and weakness throughout the admissions funnel
  • Create user personas for prospective students to support better engagement
  • Provide advice on the generational needs and challenges of your student population
  • Deliver recommendations and a roadmap to strengthen your recruitment efforts overall
  • Image and perception studies
  • Brand marketing studies
  • Competitive positioning studies
  • Academic program marketability studies
  • Noninquiry, nonapplicant, and nonmatriculant studies
  • Studies of alumni perception, information needs, and participation
  • Donor-giving habits and trends
  • Tuition pricing and brand value studies
  • Environmental and marketplace scans
  • Market expansion and optimization studies

Representative Clients:

Over the years, we have worked with independent schools, colleges, and universities on a wide range of projects, including, but not limited to:

Colleges and Universities: American University of the Caribbean School of Medicine • Burlington County College • Fairfield University • Georgetown University • Hofstra University • List College • Monmouth University • Quinnipiac University • Rider University • Ross University School of Medicine • Ross University School of Veterinary Medicine • Rutgers—The State University of NJ • St. John’s University• University of Pennsylvania—School of Engineering and School of Law • University of Southern California— Rossier • Westminster Choir College—Rider University

Independent Schools: Eden Autism • Pingry School • Ranney School • Red Bank Catholic High School • Red Oaks School • Rutgers Preparatory School • Saint Mary’s Hall • Sacred Heart Academy • University League Nursery School

Want to know more?

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