Design Detergent: Coming clean with our notions and ideas.


HDG News!

World-Class Brochure, Rapid Turnaround, Very Happy Client


HDG Success Story
We recently completed this project for our new client, Eagle Strategies LLC, a wholly-owned subsidiary of New York Life.  They were delighted, and we are excited to share our success story with you.

Client Challenge
The marketing team at Eagle Strategies was looking to create a series of brochures for a financial advisors conference that the firm was attending earlier this spring. The advisors use these brochures to educate their customers about the relationship between them and Eagle Strategies, and the investment services that they can offer through Eagle Strategies.

With a tight production deadline and an already busy internal design team, Eagle Strategies decided to outsource the project. They chose HDG based upon our experience with the financial services industry, and our reputation for delivering beautifully designed, world-class products, and meeting deadlines.

For each brochure, HDG was directed to design a very professional looking piece that would impress the potential clients of financial advisors, and capture the essence of the values and corporate identity of Eagle Strategies. One of the brochures was to be branded with a broker’s logo, so the front cover had to be designed with this in mind.

We created a number of concepts for the marketing team to consider, choosing a layout and artwork that symbolized peace of mind, strength, commitment, responsibility, expertise, experience, and a positive future. Ultimately, they chose a concept that used images from nature and symbols that pointed the way forward. This theme was applied across all the brochures.

We delivered the series of brochures directly to the conference for our client. In adherence with Eagle Strategies’ corporate branding guidelines, they were printed in full color on an uncoated white stock for the cover and inside pages, and saddle stitched. Each piece feels beautiful to touch, yet has a sturdiness and strength that is both symbolic of the offering and practical. They have a unified look and feel, which will help to increase brand recognition and differentiate their product offerings from a competitor’s.

Meet our new team member, Annemarie Dodenhoff

We’re very pleased to introduce you to Annmarie Dodenhoff, the newest member of the HDG Team. Since joining HDG, Annemarie has been focusing her efforts on web design, web development, and social media. We’ve seen substantial growth in this part of our business, especially in the area of content creation. Our clients are looking for help with content strategy, messaging, design of materials for the web and social, and the distribution of their news and information through a range of social channels. The work is highly demanding requiring an understanding of the client’s business, audiences and their needs, business goals, and resources. The content has to be unique and compelling; prepared in a way that can be read on a range of devices, from desktop to mobile; and turned around very quickly. Whether she is designing unique landing pages, social media posts, e-blasts, or a new blog post, Annemarie is a skilled and capable designer and marketer.

Annemarie has a BFA in Visual Communications, specializing in Graphic Design, from Kean University. She is a senior graphic designer and front-end web developer with more than 15 years experience.

Philadelphia Zoo Launches Its New Website


Our latest website project is up and running! Check out the Philadelphia Zoo’s new website at

We were thrilled to be chosen as the design team for this project, and delighted to have the opportunity to work with the Philadelphia Zoo and the web development team at Weblications.

Anyone for a day out?

HDG is growing! We welcome another graphic designer to the team.

We are delighted to welcome Mazie Contreras to Howard Design Group. A talented young designer who enjoys multitasking, Mazie will fill a dual role as designer and production assistant. In a nutshell, Mazie will be keeping us all in line.

Mazie graduated from James Madison University in 2008 with a BFA in graphic design. It probably comes as no surprise, but Mazie has many other interests…from swimming (IM is her specialty, phew!!) to enjoying art shows and movies to planning parties. 

Our growth is both exhilarating and humbling. Thank you to our clients and partners for your business and continued support.


Howard Design Group Team Hits The Green

Whoo hoo! This month we celebrated Pete’s fifteenth anniversary with Howard Design Group, and Sarah’s fifth.

It’s our tradition to celebrate these special dates with a field trip to somewhere fun, followed by a late lunch at a nice restaurant—great food, lively conversation, and, as you can imagine, a lot of laughs. Last year, we took a trip to the Barnes Foundation for Eiran’s tenth anniversary. We also visited the Philadelphia Museum of Art for Dori’s tenth, and had a lobster bake for Jeff’s fifth.

Believe it or not, we are a sporty bunch around here. So, when Sarah and Pete picked mini-golf for their celebration, the competition was on! You could not see Doodie for the dust as she pulled out of the parking lot in Princeton on her way to Pine Creek Miniature Golf. Carl, who has been known to play a few rounds of golf, took the lead on the first nine holes, with Jeff, Pete and Sarah on his tail. Both Dori and Diane rattled the leaders, scoring holes in one in the second half—not bad for two people who could not see the hole from the tee!  For Diane, clearly all that tennis was paying off. Eiran managed to play a great game, while capturing some super, sneaky shots on his camera of our team at work. In the end, it was Jeff who had the lowest score, making him the winner of the day, followed closely by Pete. Pete would like everyone to know that he only lost by one point and was robbed! Ah, the talent at HDG! As for me, well, let’s just say that I had the best placement (it’s a math thing), but need to get a little better at putting. I’m secretly practicing in my backyard. When I reach my fifth anniversary, watch out!

So, what’s all this got to do with marketing? It’s about making your people a priority, whether it’s your employees or your customers. Diane and Carl always have. As a small business, it is how we’ve managed to keep such incredible design talent at HDG and how we have life-long clients.

Looking forward to celebrating Pete’s twentieth and Sarah’s tenth!

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