Design Detergent: Coming clean with our notions and ideas.
We’re moving to a new location!
by Jo Singer
Howard Design Group is growing - so much so, that we’re in need of a new space. After 28 years at 20 Nassau Street in Princeton, NJ, we are excited to announce that Howard Design Group is moving. Surrounded by woods and walking paths, our new offices are situated on Route 206, just a few miles north of downtown Princeton.
About the move, Howard Design Group’s president, Carl Stoltenberg, said, “We very much appreciate all of our clients and enjoy the relationships that we have built over the years. The partnerships have been mutually beneficial. We continue to expand our services and capabilities to meet their unique needs and that of today’s marketplace. Thank you for your continuing support.”
As of March 31st, our new address will be: 707 State Road, Suite 103, Princeton, NJ 08540. Our phone number remains the same: 609-924-1106.
We look forward to hosting clients and friends at our new offices this spring!
World-Class Brochure, Rapid Turnaround, Very Happy Client
by Jo Singer
HDG Success Story
We recently completed this project for our new client, Eagle Strategies LLC, a wholly-owned subsidiary of New York Life. They were delighted, and we are excited to share our success story with you.
The marketing team at Eagle Strategies was looking to create a series of brochures for a financial advisors conference that the firm was attending earlier this spring. The advisors use these brochures to educate their customers about the relationship between them and Eagle Strategies, and the investment services that they can offer through Eagle Strategies.
With a tight production deadline and an already busy internal design team, Eagle Strategies decided to outsource the project. They chose HDG based upon our experience with the financial services industry, and our reputation for delivering beautifully designed, world-class products, and meeting deadlines.
For each brochure, HDG was directed to design a very professional looking piece that would impress the potential clients of financial advisors, and capture the essence of the values and corporate identity of Eagle Strategies. One of the brochures was to be branded with a broker’s logo, so the front cover had to be designed with this in mind.
We created a number of concepts for the marketing team to consider, choosing a layout and artwork that symbolized peace of mind, strength, commitment, responsibility, expertise, experience, and a positive future. Ultimately, they chose a concept that used images from nature and symbols that pointed the way forward. This theme was applied across all the brochures.
We delivered the series of brochures directly to the conference for our client. In adherence with Eagle Strategies’ corporate branding guidelines, they were printed in full color on an uncoated white stock for the cover and inside pages, and saddle stitched. Each piece feels beautiful to touch, yet has a sturdiness and strength that is both symbolic of the offering and practical. They have a unified look and feel, which will help to increase brand recognition and differentiate their product offerings from a competitor’s.
Meet our new team member, Annemarie Dodenhoff
by Jo Singer
We’re very pleased to introduce you to Annmarie Dodenhoff, the newest member of the HDG Team. Since joining HDG, Annemarie has been focusing her efforts on web design, web development, and social media. We’ve seen substantial growth in this part of our business, especially in the area of content creation. Our clients are looking for help with content strategy, messaging, design of materials for the web and social, and the distribution of their news and information through a range of social channels. The work is highly demanding requiring an understanding of the client’s business, audiences and their needs, business goals, and resources. The content has to be unique and compelling; prepared in a way that can be read on a range of devices, from desktop to mobile; and turned around very quickly. Whether she is designing unique landing pages, social media posts, e-blasts, or a new blog post, Annemarie is a skilled and capable designer and marketer.
Annemarie has a BFA in Visual Communications, specializing in Graphic Design, from Kean University. She is a senior graphic designer and front-end web developer with more than 15 years experience.
- We’re moving to a new location!
- World-Class Brochure, Rapid Turnaround, Very Happy Client
- Meet our new team member, Annemarie Dodenhoff
- Philadelphia Zoo Launches Its New Website
- HDG is growing! We welcome another graphic designer to the team.
- The Content Development Challenge!
- First Impressions Count with LinkedIn
- Improve your prospective student to applicant conversion rate!
- Is your marketing partner up to the challenge that social media now presents?
- You’ve got to look good to compete with social!
- Carl Stoltenberg
- Diane Savoy
- Doodie Meyer
- Peter Gialloreto
- Dori Urqhart
- Eiran Lowrey
- Jeff Ciocci
- Jo Singer