Design Detergent: Coming clean with our notions and ideas.


World-Class Brochure, Rapid Turnaround, Very Happy Client


HDG Success Story
We recently completed this project for our new client, Eagle Strategies LLC, a wholly-owned subsidiary of New York Life.  They were delighted, and we are excited to share our success story with you.

Client Challenge
The marketing team at Eagle Strategies was looking to create a series of brochures for a financial advisors conference that the firm was attending earlier this spring. The advisors use these brochures to educate their customers about the relationship between them and Eagle Strategies, and the investment services that they can offer through Eagle Strategies.

With a tight production deadline and an already busy internal design team, Eagle Strategies decided to outsource the project. They chose HDG based upon our experience with the financial services industry, and our reputation for delivering beautifully designed, world-class products, and meeting deadlines.

For each brochure, HDG was directed to design a very professional looking piece that would impress the potential clients of financial advisors, and capture the essence of the values and corporate identity of Eagle Strategies. One of the brochures was to be branded with a broker’s logo, so the front cover had to be designed with this in mind.

We created a number of concepts for the marketing team to consider, choosing a layout and artwork that symbolized peace of mind, strength, commitment, responsibility, expertise, experience, and a positive future. Ultimately, they chose a concept that used images from nature and symbols that pointed the way forward. This theme was applied across all the brochures.

We delivered the series of brochures directly to the conference for our client. In adherence with Eagle Strategies’ corporate branding guidelines, they were printed in full color on an uncoated white stock for the cover and inside pages, and saddle stitched. Each piece feels beautiful to touch, yet has a sturdiness and strength that is both symbolic of the offering and practical. They have a unified look and feel, which will help to increase brand recognition and differentiate their product offerings from a competitor’s.

Meet our new team member, Annemarie Dodenhoff

We’re very pleased to introduce you to Annmarie Dodenhoff, the newest member of the HDG Team. Since joining HDG, Annemarie has been focusing her efforts on web design, web development, and social media. We’ve seen substantial growth in this part of our business, especially in the area of content creation. Our clients are looking for help with content strategy, messaging, design of materials for the web and social, and the distribution of their news and information through a range of social channels. The work is highly demanding requiring an understanding of the client’s business, audiences and their needs, business goals, and resources. The content has to be unique and compelling; prepared in a way that can be read on a range of devices, from desktop to mobile; and turned around very quickly. Whether she is designing unique landing pages, social media posts, e-blasts, or a new blog post, Annemarie is a skilled and capable designer and marketer.

Annemarie has a BFA in Visual Communications, specializing in Graphic Design, from Kean University. She is a senior graphic designer and front-end web developer with more than 15 years experience.

Philadelphia Zoo Launches Its New Website


Our latest website project is up and running! Check out the Philadelphia Zoo’s new website at

We were thrilled to be chosen as the design team for this project, and delighted to have the opportunity to work with the Philadelphia Zoo and the web development team at Weblications.

Anyone for a day out?

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